They've joined the fight against sexting. [Or should I say they've started the fight against sexting...?]
Check out some of their PSA's/commercials:
So I guess it's a little more than sexting, but it's still freakin' great, and it's obviously going to get people talking.
The beard thing: I can't help but focus on the creepiness of it rather than the "pondering" aspect, but it's clever, I guess.... Maybe.
People say you don't really get noticed until you've put out a couple sexts or sex tapes... Should we ponder about that?
PS: After saying "ponder" so much, I've realized it's a very weird word.