KFC either knows exactly what they're doing, or has some really dumb, racist [anti-basketball? ;)] people running the advertising department.
Their latest controversial commercial shows a guy in an awkward situation at a cricket game. Of course, by awkward situation, we mean the only white guy in the crowd.
What's the solution to the "problem?" KFC has the answer.
Wow... Uhhh.... They basically used their chicken as bait.
Even if it works... You got balls, KFC.