Basically, they'll have a little plastic bottom that lights up every time you cheers someone, take a sip, or dance to some loud music. When you're being a lame and not drinking, the light is out. Don't let your light go out.
How FUN does that look?! Someone said "After the novelty wears off, the idea seems absurd. I mean, would you want a beer that lights up every time you took a sip of it?"
Simple answer: Hell to the YES! It'd be an instant party every time!
Someone tell me when this can be in my fridge and how much it's going to cost me... cuz it's going to happen.